Are you looking to make your Google Analytics compliant with the California Consumer Privacy Act (CCPA)?
In this article, I’ll show you how to make your Google Analytics compliant with CCPA with easy steps.
Google Analytics is one of the most popular analytics tools that’s used by around 30 million websites. It helps you track your site’s traffic, performance, user’s behaviour, and many more.
It collects personal data of your visitors can get you into trouble if you don’t meet CCPA compliance.
I guess you don’t want that, right?
I was looking for the simple solution and found MonsterInsights plugin is the solution. So, read the article till the end if you want to make your Google Analytics CCPA compliant.
So, Without wasting time let’s get started.
What is CCPA?
The California Consumer Privacy Act (CCPA) is a state-wide data privacy law that regulates how businesses all over the world are allowed to handle the personal information (PI) of California residents.
The effective date of the CCPA is January 1, 2020, and it’s enforceable from July 1, 2020. It is the first law of its kind in the United States.
Who Should be CCPA Compliant?
If your business meets with these conditions then you have to comply with the law:
- If your annual gross revenue is $25 million or more.
- If your 50% or more of your annual revenue is from selling consumer’s personal information.
- If you buy, receive, or sell personal information of 50,000 or more consumers, devices, or households.
What Will happen if you don’t comply with CCPA?
If you’re found violating the law, then you could face penalties up to $7,500 per violation per individual.
In case a user files a lawsuit, fines can range between $100 to $750 per consumer per incident, or the actual damage (whichever is greater).
So, here we go to make your GA compile with CCPA.
How to Make Google Analytics CCPA Compliant?
Follow these simple 3 Steps to compile your Google Analytics with CCPA.
Step 1: First of all, Install MonsterInsights, it will fulfil your needs with its EU Compliance addon.
You will need the plus license of MonsterInsights to get the EU Compliance addon. So, you can get the plus license and then install and activate the plugin.
Then go to Insights » Addons » EU Compliance. Then install and activate the addon.
After activating the addon, go to Insights » Settings » Engagement and scroll down to EU Compliance. Here you can change the settings and disable different tracking features in Google Analytics to comply with CCPA. Refer to the image below.
Step 2: Now Create an Opt-Out Consent Box
So, now the next thing you’ll need to do is create an opt-out consent box because CCPA rights say the user’s can opt-out from websites sharing their data with third parties.
One of the simple ways of creating an opt-out consent box is by using free WordPress plugins like CookieBot or Cookie Notice. Both these plugins offer a built-in option to set up an opt-out consent box and they easily integrate with MonsterInsights as well.
For instance, CookieBot scans your site and creates a cookie declaration link that you can use on your website. Not only that, but it also creates a Do Not Sell My Personal Information document that you can link to make sure you comply with CCPA requirements.
You should inform your visitors that the website uses Google Analytics. Also, you need to be transparent and describe what personal information Google Analytics collects about your visitors. You’ll also have to explain the purpose of the data you collect, how you use it, and if it’s shared with any third party.
I hope you found this article helpful hope you will be able to make your google analytics CCPA Compliant.